Product / Sentiment & Topic Intelligence

Understand the mood behind the message

Real-time AI-powered sentiment analysis by topic. Detect shifts in public opinion before they become trends — and respond with precision.

socialheat.ai/app/dashboard/sentiment-analysis
Live • 92% AI Accuracy
Topic Sentiment Analysis Dashboard
Topic Trends & Sentiment Modeling
Sentiment Crisis Detection Dashboard
Brand Perception Dashboard
NLP Engine Architecture
The problem this solves

Volume alone doesn't tell you if people love or hate what you're doing. Manual sentiment tagging is slow and inconsistent. Our AI analyzes millions of posts in real-time, tagging sentiment by topic with 92% accuracy — so you always know where you stand.

Key capabilities

AI-powered understanding of public opinion at scale.

Topic-level Sentiment

Break down sentiment by specific topics, products, or campaigns — not just overall brand sentiment. Understand exactly what's driving positive or negative perception.

Trend Detection

Automatically surface emerging topics and sentiment shifts. Get alerted when public opinion changes direction — before it hits mainstream media.

Multilingual Analysis

Sentiment analysis that works across Vietnamese, English, and other Southeast Asian languages — tuned for local context and slang.

AI Sentiment Pipeline

How it works

From unstructured raw conversations to granular sentiment breakdown and root-cause drivers.

01
Ingest

Stream Ingestion

Continuous high-volume data ingestion from social listening, fanpages, and external surveys.

Multi-Channel Feed Unstructured Text
02
Clustering

Topic Extraction

Unsupervised clustering and named-entity models group discussions into pricing, product, and CX.

Entity Extraction Category Mapping
03
Sentiment AI

Nuance & Slang Scoring

Trained on Vietnamese nuances, sarcasm, and regional dialects with 92% benchmark precision.

92% Precision Emotion Spectrum
04
Insights

Heatmaps & Trends

Visualize sentiment velocity, competitive net sentiment, and root-cause driver dashboards.

Sentiment Velocity Root-Cause Driver
0
% model accuracy
0
+ supported languages
Real-time
processing speed

Use cases

For Agencies & Consultancies

Campaign sentiment tracking

Track how audiences react to your client's campaigns in real-time. Provide sentiment reports that show exactly how messaging is landing — broken down by topic, platform, and time period.

  • Campaign reaction tracking across all channels
  • Message resonance & emotional tone breakdown
  • White-label client sentiment dashboards
Campaign sentiment tracking dashboard for agencies
For In-House Brand Teams

PR crisis early warning

Detect negative sentiment spikes around your brand within minutes. Get alerted before issues go viral, giving your communications team precious time to prepare a response.

  • Real-time negative sentiment spike notifications
  • Brand perception trend tracking over time
  • Crisis impact assessment & damage control data
PR crisis early warning dashboard
For Research Analysts

Market perception research

Measure brand perception across entire markets. Compare sentiment between competitors, track perception shifts over time, and produce data-driven market intelligence reports.

  • Competitor sentiment benchmarking
  • Longitudinal market perception tracking
  • Granular topic & sub-topic sentiment extraction
Market perception research analytics dashboard

Understand public
sentiment at scale

See how AI-powered sentiment analysis can transform your decision-making.