In B2B, especially for a CDP platform like ours, finding the right prospects is like fighting an uphill battle. Each lead costs a fortune, and conversion rates are painfully low. Closing one deal often takes months of follow-up.
– Duc Minh, Co-founder & Head of Growth at a Vietnam-based CDP software company
That’s a common reality for many B2B SaaS companies:
- Niche customer segments, hard to identify
- High acquisition costs, with lots of trial and error
- Long, resource-heavy consultation and nurturing cycles
But once they started using Socialheat.net, everything changed — from chasing leads to selecting the right leads to nurture, with impressive results:
Large volume of high-intent leads from social media:
The platform scoured social data from business groups, tech forums, and digital transformation communities — identifying individuals and companies actively discussing topics like CDPs, CRM systems, and user data solutions.
Automated marketing workflows for low-cost outreach:
Instead of broad, expensive ad campaigns, the company launched targeted content flows across the most effective channels — Zalo for Vietnam and WhatsApp for the U.S. market — using Socialheat’s built-in automation tools.
AI chatbot to qualify leads instantly:
Chatbots deployed across landing pages and Zalo/WhatsApp inboxes didn’t just respond automatically — they scored and segmented leads based on interest and intent, allowing the sales team to focus only on the most promising prospects.
Market & competitor intelligence at their fingertips:
By tracking conversations around CDPs, data platforms, and competitors, the team adjusted their sales messaging and targeting strategies in real time, based on what the market was actually talking about.
SocialHeat doesn’t just give us more leads — it gives us the right leads. Right people, right timing, right channels. Our team no longer relies on guesswork — we move faster, and smarter.
Duc Minh
Need quality leads? Tell us your industry – we’ll handle the rest.