Before using Socialheat, we were spending nearly 80 million VND per month on Facebook ads, but the number of qualified leads was disappointingly low. Our sales team made 20–30 calls a day, but most people weren’t genuinely interested or didn’t really need our courses.
– Hanh, Marketing Manager at a major IELTS preparation center in Hanoi.
Their challenge was clear:
- Sky-high ad spending with low conversion rates
- Ad-generated data was often duplicated, inaccurate, or outdated
After switching to Socialheat.net, everything changed within just two weeks
Socialheat listened to hundreds of IELTS study groups, forums, and comments on large fanpages. From that, it extracted thousands of real user profiles who were:
- Asking about IELTS study materials
- Searching for fast-track prep centers
- Talking about needing a certificate for studying abroad or graduation
These high-intent leads flowed into the center’s CRM daily. And the most impressive part?
- The cost per lead dropped from 75,000 VND to under 22,000 VND
- Conversion rates nearly doubled, as the sales team reached out to the right people, at the right time
“We no longer have to run broad ‘spray-and-pray’ ads. Now, we’re talking directly to people who truly need IELTS preparation – right when they’re looking. And Socialheat makes that happen for us every single day.”
Need quality leads? Tell us your industry – we’ll handle the rest.